About me.

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Hi, I'm Frank. I know a bit about creating world-class products and even developing them.

I'm a technology leader with over 15 years of experience in digital product strategy, management, and financial technology innovation. My passion lies in creating intuitive, smart, and frictionless digital experiences. At TradeStation, I led the transformation of the flagship options trading app, achieving a remarkable 100% year-over-year growth. This contributed $1M in monthly revenue and grew the app store's annual recurring revenue from zero to $4.3M in just two years. I also directed the modernization of the desktop platform UI, which resulted in a 50% increase in user retention and reduced onboarding costs.

Based out of Madrid, Spain since 2019, I previously lived in the US, growing up in Miami, Florida.

I aim to solve the biggest and most unique challenges by leveraging my experience in product innovation. With a proven track record in driving market-driven solutions, I'm adept at advising executives on technical risks and strategic growth.

In addition to my leadership expertise, I've worked as a software engineer and continue to code. I've built real-time analytics software for active traders, combining my technical skills with a deep understanding of financial markets.

Here’s what I’ve done…

Head of Product

We Are Rival, London, UK, 2023 - Present

  • Developed and executed a digital experience vision from inception to launch, focusing on profitability, customer acquisition, retention, and satisfaction; aligning with business objectives and market trends.
  • Led Curo’s development from concept to a full analytics tool for brand tracking through search volume analysis, growing revenue from 0 to £27k within two months of release.
  • Conducted market research and launched the MVP for Enodo, a paid media audit tool. Released Enodo into beta, allowing consultants to evaluate current paid media performance.
  • Piloted Rival Analytics, offering MMM and MTA marketing attribution models as a service, enhancing data-driven marketing insights.
  • Provided architectural and design expertise for web-based solutions, ensuring product features aligned with market needs and technology trends.

Co-Founder and Product Lead

CoolAiid, Madrid, Spain, 2022 - 2023

  • Founded CoolAiid, leveraging AI/ML to deliver innovative digital solutions for the interior design market, demonstrating expertise in user-centric product development and market-driven innovation.
  • Conducted market research, designed the UX, and built the core product, ensuring a seamless user experience.
  • Successfully launched the product, attracting initial users and receiving positive feedback for its innovative approach achieving 25% growth in subscriptions month over month, demonstrating strong market demand and user engagement.

Founder and Product Lead

Beatspoken, Madrid, Spain, 2019 - 2022

  • Identified a market opportunity during the pandemic to create a startup for freelance musicians and video creators, successfully navigating challenges to establish a unique service.
  • Leveraged a community of 14,000+ freelance musicians and video creators, facilitating collaborations and monetization.
  • Successfully attracted a user base, resulting in revenue growth and positive user feedback. Enabled freelance musicians to generate income during challenging economic times.

Vice President - Product Strategy and Innovation

TradeStation, Plantation, FL, USA, 2017 - 2018

  • Directed product strategy and innovation across the entire suite of TradeStation’s products, including desktop, web, mobile, proprietary applications, and developer tools.
  • Overhauled the flagship options trading app, achieving 100% year-over-year growth and contributing $1M per month, representing 16% of the company’s annual revenue.
  • Modernized the desktop platform UI, resulting in cost reductions, increased competitiveness, over 50% user retention increase, and reduced onboarding and education expenses.
  • Implemented a cloud-based AI/ML analytics solution for quants and FinTech products, resulting in a new product for passive traders.
  • Partnered with the executive team on pricing and product positioning.
  • Coordinated with cross-functional teams, including marketing, sales, compliance, quality assurance, engineering, education, brokerage business analysts, support, IT, and finance, for successful product launches.

Senior Director - Product Innovation and Business Strategy (Product Management)

TradeStation, Plantation, FL, USA, April 2015 - April 2017

  • Directed strategic and technical updates for trading platforms, including desktop, web, and mobile, with a focus on modernization and enhancing user experience.
  • Established comprehensive product roadmaps and set milestones for platform updates, ensuring alignment with business goals and market demands.
  • Defined and developed requirements for a cutting-edge cloud-based algorithmic trading platform, leveraging advanced technologies to enhance trading capabilities.
  • Defined the structure and processes for the new innovation division in product management, ensuring continuous product improvement and market relevance.
  • Partnered with the executive team on pricing and product positioning.
  • Coordinated with cross-functional teams, including marketing, sales, compliance, quality assurance, engineering, education, brokerage business analysts, support, IT, and finance, for successful product launches.

Senior Director - Product Management and Business Lead (Developer Platforms)

TradeStation, Plantation, FL, USA, April 2009 - April 2015

  • Led the development and launch of the first multi-asset retail App Store for financial markets, managing full P&L responsibilities and overseeing a cross-functional team..
  • Drove App Store revenue growth to $4.3M, with contributions from over 200 developers and 1,000 applications.
  • Successfully pitched, secured funding, and launched a SaaS-based App Store in Japan, South Korea, and China. .
  • Built and managed a thriving developer community, promoting hackathons and effectively onboarding external developers to expand platform capabilities.
  • Oversaw Web API requirements and the implementation of the FIX standard to ensure robust and reliable data exchange.
  • Mentored and managed Product Managers and Product Owners, fostering a collaborative and high-performing team environment.